As an "ink-stained [newspaper] wretch" and Internet disciple, I'm fascinated by the struggles many newspapers are having embracing/adopting the Web. There are business issues (subscriptions vs. free content), access challenges (everything available vs. select content), advertising (cannibalize the lucrative classified business vs. let Craigslist eat your lunch) and content creation (blogs? podcasts? videocasts?). The Biving Report (hat tip to Jeff Jarvis) offers up nine ways that newspapers can improve their Web sites. Most of them are fairly straightforward: remove registration requirements, improve graphics/design and use RSS. Others are a little more progressive: partnering with local bloggers, the use of tags, and working with "social" Web services such as del.icio.us and Digg. It is curious to see newspapers still grappling with the Web a decade after Netscape helped bring the mainstream online. Then again, the music industry is still trying to figure out how to embrace the digital world. Personally, newspapers have little no choice but to go high or go home as far as the Web goes. With more people getting their news online, newspapers need to experiment and take chances to remain viable and vibrant. Some of these experiments will fail, while some of them will be successful. In an ideal world, newspapers will be able to offer physical and digital (online, wireless) products that meet the needs of a variety of readers AND advertisers.
Update: TechDirt has an interesting post today looking at the Web and newspapers - with a focus on a reporter in Missouri and a discussion about whether the newspaper Web site should provide links to external sites. (Ultimately, they decided not to do it)
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Wednesday, August 30
by
Mark Evans
on Wed 30 Aug 2006 02:41 PM EDT
by
Mark Evans
on Wed 30 Aug 2006 10:43 AM EDT
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My blog has moved.
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Here's the deal: I'm a quasi-geek at heart but I'm not a fan of Bluetooth earpieces. Over the past couple of days, I've seen a couple guys walking around with them. While I'm sure they're convenient and work well, they do not look cool at all. In fact, they say "loser" (gosh, that's harsh, isn't it?). I mean, does it really take that much work to reach for your wireless phone as opposed to using a Bluetooth earpiece? If you're driving, I guess you could justify it, although driving while talking on your phone is bad, bad, bad - particularly those SUV-driving-we-rule-the-road types. Anyway, I feel much better now. Carry on.......